Bubbles, Bars and Pictographs

Infographic showing inequalities in child deaths by region in Kenya.

Understanding data and visual literacy in Kenya

A study conducted by Internews provided deeper insight into how Kenya’s news audiences perceive and understand the graphic images used to tell data-driven stories in the media. Bubble charts have little to no traction with Kenyan audiences; bar charts are generally considered more credible and “scientific;” but the best ones to use for conveying information are pictorial infographics.

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