We’re Still Listening: A Survey of the Media Landscape in the Accessible Areas of South Sudan in 2015

Cover: Still Listening

Internews commissioned Forcier Consulting to conduct an audience survey in South Sudan. While the ongoing security situation prevents coverage of the country on a fully national basis, this study set out to collect information on South Sudanese media access and consumption to inform the strategies and programming of media houses and media initiatives. This study is the first detailed analysis of the media landscape in South Sudan since the wide-scale conflict began in December 2013. Conducted across the country in April 2015, this survey collected data on media usage from 3,710 respondents. This survey does not purport to be nationally representative, but rather, is representative of the population that could be safely accessed in April 2015.

This survey produced a wealth of knowledge about the media landscape in South Sudan, including:

  • There are a sizeable number of people who have never had access to any form of media or device. Roughly one in three (34%) respondents have never had access to radio, television, newspapers, internet, or mobile phones.
  • Overall, radio remains the most commonly accessed type of media (51%).
  • While access to television, newspapers and internet remains sparse at the national level, mobile phone penetration levels are nearing levels of radio access. Overall, 44% of respondents have access to a mobile phone.
  • As media access increases, trust in radio as a source of information also increases. Furthermore, those with media access tend to choose radio as their source of news and information, even if they have access to other forms of media.
  • Regardless of media access, radio broadcasts are thought to help reduce conflict and provide vital safety information.

More Information

Related Stories

  • Ukraine: Finding Home for Children on the Run from War in the East

    Wednesday, March 22, 2017

    The military conflict in Ukraine’s east has driven thousands of Donbas residents out of their homes, seeking safer abodes and better fortunes in other places across the country. Now they are called ‘internally displaced’, or IDPs, and many of them, literally, have to start their lives from scratch. And it is even more difficult for those families with children. In addition to financial hardship, many families must also cope with the psychological effects the war has had on their children. When the state fails in tackling these deeply emotional issues, volunteers come forward to help.

  • Internews Aims to Safeguard Dialogue, Info

    Radio World
    Friday, March 17, 2017

    Internews is a non-profit organization with a mission to “empower local media worldwide to provide people with news and information and the means to make their voices heard.” The association has been operating globally for more than 30 years and today is working in Democratic Republic of Congo, Kenya, Somalia, South Sudan, Central African Republic, Liberia, Cote d’Ivoire, Burkina Faso and Tanzania. Radio World spoke to Brice Rambaud, regional director, Sub-Saharan Africa at Internews about the impact of radio in these countries.

Research & Publications