Theory of Change

Information poverty and inequality—where citizens have limited or no access to high-quality, local information—limits freedom of expression and reduces informed choice. This problem can be understood across four main components: access, inclusion, content and engagement.

Global Theory of Change

Infographic demonstrating theory of change (explained below)

PROBLEM

Information poverty and inequality—where citizens have limited or no access to high-quality, local information—limits freedom of expression and reduces informed choice. This problem can be understood across four main components: access, inclusion, content and engagement.

Outputs

Internews works directly with local partners, including media, policy, and civil society organzations, to build their capacity to address the problem, across the four components. Our work is focused on actions that align to local needs, and that build the sustainability of our local partners.

Improved Partner Capacities to...

Access

  • Build diversity of information channels
  • Develop secure, affordable, and market-enabled access
  • Advocate for enabling environments

Community Outcomes: Improved reliable access to diverse sources of information

Content

  • Produce high-quality, diverse content
  • Report on key thematic areas including health and the environment
  • Expand the market viability of local outlets

Community Outcomes: Greater availability of high-quality content

Inclusion

  • Extend access to marginalised groups
  • Produce content that includes excluded voices, groups, and issues
  • Involve excluded groups in content production

Community Outcomes: Reduced systemic exclusion of groups from media and information

Engagement

  • Support development of media literacy skills
  • Understand audience information and communication needs
  • Use interactive platforms and formats

Community Outcomes: Increased opportunities to critically engage with media and information

IMPACT

  • Greater freedom of expression and access to information
  • Increased knowledge and understanding around critical development issues
  • Improved environment for informed decision-making and action
  • Increased civic participation and progress toward SDG