To educate voters and encourage turnout in Mongolia’s parliamentary elections, Mongolian National Broadcasting (MNB), Mongolia’s largest nationwide television network, worked with Internews to produce a 12-episode series on issues critical to the election.
The 2012 elections, held June 28, marked several changes for Mongolia. For the first time, political parties were required to allocate 20% of the candidates’ seats to women, amid steady erosion of women’s representation in the country. The voting process itself changed as well, with electronic counting machines deployed across the country, and election monitoring by NGOs allowed for the first time.
The video series aired on MNB and is available on a dedicated You Vote, You Decide YouTube channel.
"We've been so delighted to have someone like Internews helping us to tackle issues that are meaningful to people,” said Oyunchimeg Demchig, The Head of the Projects Department at MNB . “This is what a public broadcaster like MNB should be all about and we really believe that through the "You Vote, You Decide" series we achieved it."
The television series was one of several collaborations with leading Mongolian organizations to increase citizen engagement in the 2012 elections through an expanded use of ICT tools.
New election-focused Facebook and Twitter feeds provided the public and workshop participants with a platform to receive up-to-the-minute information, training materials, and opportunities for dialogue.
Internews and its partners also conducted workshops for news media and NGOs in Mongolia on how to improve election reporting and observe, monitor, and serve as watchdogs for the election process.
Internews’ work in Mongolia is supported by USAID.