DAA Summit 19:DC | Digital Advertising Accountability Workshop 2019
Jennifer Cobb, Executive Director for United for News, is a panelist on the keynote panel: Brand Safety and Data Privacy during a Complex and Disruptive Digital Marketplace at the Digital Advertising Alliance conference. United for News is a joint venture between Internews and the World Economic Forum.
Welcome to a world where the charge “fake news” is rampant, and the financing of the fourth estate -- a bulwark of democracy and informed citizenship --- has itself been digitally disrupted. It is nothing less than vital for brands and publishers, and digital advertising platforms - interest-based and otherwise, to assess how to ensure adequate financing of an independent free press while maintaining brand safety standards, both inside and outside “pay walls and data walls.” We examine a close look at what’s at stake—and how we might best move forward—in an environment where advertising finance is hugely important to diversity in news and opinion. We also examine how privacy protections might be structured to enhance, rather than undermine, this critical aspect of free nations.
Stu Ingis, Chairman, Venable LLP, and General Counsel, Digital Advertising Alliance will make the introductory remarks. The moderator is Dick O’Brien, Executive Vice President, Government Relations, 4A’s. The other panelists include John Montgomery, Global Executive Vice President Brand Safety for GroupM, and Robyn Peterson, Chief Technology Officer for CNN.
DAA Summit 19:DC | Digital Advertising Accountability Workshop 2019 More information
Intercontinental Washington, DC - The Wharf
801 Wharf Street SW
Washington, DC 20024