Digital Media Europe 2019
Tom Jenen, United for News UK Managing Director, spoke on a panel titled, Spotlight on United for News Advertising Initiative at Digital Media Europe 2019.
United for News was founded by Internews in partnership with the World Economic Forum.
The goal of United for News’ sustainability initiatives is to create a global advertising platform of reputable media at all levels of the market against which brands and agencies will direct a greater share of their digital advertising budget. In doing so, advertisers help sustain local and national media, while investing in brand safe marketing channels. On the advertising side, Vodafone and GroupM are among the strong supporters of this initiative.
Digital Media Europe 2019 More information