View the full report and find out more about the challenges and opportunities in the local media landscape.
The four-page Executive Summary is also available.
- People need better information about how they could address social challenges
- Consolidation and closures threaten to degrade the media ecosystem
- Users are quickly moving to mobile consumption via social media and blogs
- Information access and usefulness is severely limited for minority communities
- Eureka stands out in its optimism
- Develop solutions journalism collaboratives with local news outlets
- Unique, dedicated effort from non-profit community to serve underserved communities
- Consider dedicated channels for listening and addressing community concerns
- Find synergies with the public library system
- Explore new models for community access in the digital era
- Further research across Humboldt County and adjacent tribal lands.
Access Humboldt + Internews = IEA
Access Humboldt has partnered with Internews of Arcata to conduct an Information Ecosystem Assessment in Humboldt County. Beginning in May 2019 in Eureka, the IEA process features a series of listening tours and 'key informant' interviews that examine how Eurekans know what they know about what’s going on in their communities.
The goal is to gain a deeper understanding of how people get local news and information, what sources they trust, and what communities are left out of the media. The information we gather will inform possible solutions to address information gaps, overlooked audiences and other issues related to news and media access.
Information gathered from listening tours, interviews and surveys will be used internally by Internews and Access Humboldt to guide strategic planning for the next several years, and will also be summarized in a public report shared with the communities we visit.
This partnership is part of Internews’ US-based program The Listening Post Collective. This collective helps local media build more trusting relationships with the communities they seek to serve.
(Banner photo: Second and F Streets in Eureka, California. Credit: Jan Kronsell/Wikimedia)