A person dressed in PPE aims a needle at a small globe

Lessons From Journalists on Building Trust With Local Communities During Crises

March 1, 2021
Stanford Social Innovation Review

Any organization tasked with getting critical information to local communities—whether responding to a crisis like the pandemic or trying to challenge social injustices—needs a strategy for making sure their message is believed. Journalism offers insight into building trust as people's wariness threatens the uptake of COVID-19 vaccines.