How social media tools provide a voice for global development

How social media tools provide a voice for global development
Author(s):
Andy Shuai Liu

This article from the International Journalists' Network covers some social media tools used by Internews’ Earth Journalism Network.

Local stories told through social media help drive global discussions on issues like sustainable development and climate change.

This was the main message from a recent panel titled “Local Climate, Global Change” held during the Spring Meetings of the International Monetary Fund and the World Bank in Washington.

Panelists exchanged insights on communications and development journalism around Connect4Climate, a global campaign on climate change that runs a video contest for African youth.

“We should stop calling social media ‘social media’ but ‘media’ as all media will soon be inherently social,” said Rami Khater, Al Jazeera’s senior new media producer. “Information on development can now be found at the local level to drive global discussions and create change.”

Here are some practices and tools shared during the discussion:

  • The Stream,” a daily TV show Khater produces on Al Jazeera, gives voice to members of its vibrant global social media community. People connect through online channels like Google Hangout to ask questions and raise concerns on public issues to a global audience. Khater says this empowers the “voiceless” to tell their stories effectively for real impact.
  • The Third Pole Project of ChinaDialogue and Internews’ Earth Journalism Network (EJN) harnesses citizen journalism to raise awareness of environmental issues in the Himalayan region. The project brings together a team of reporters to write about climate change in Asia and engage on social media and provides mobile phones to women in remote Himalayan villages to tell stories in their own words. “When reporters are asked to tell complex, local stories with global effectiveness, we developed this model to integrate all kinds of social media onto a platform where journalists, NGOs, academics and policymakers discuss sustainable development,” said Joydeep Gupta, the project’s director.
  • Microsoft’s Local Impact Map is another tool journalists can use to find local data and stories on development. The online interactive map collects and shares stories told by local organizations and citizens worldwide, and shows the impact technologies have on development at the local level. Tara Grumm, Microsoft’s senior marketing manager, said it enables other organizations to create their own local impact maps.

Other stories from the International Journalists’ Network:

Related Stories

  • New Guide Helps Journalists Report on Oceans and Fisheries

    Cover: Covering the Seas
    Thursday, April 17, 2014

    The ocean is one of the most dynamic and yet most under-reported food systems on the planet. Close to one billion people rely on fish as their primary source of protein and, collectively, the nations of the world catch around 90 million metric tons of wild fish and shellfish from the oceans annually. But for journalists working on stories about often distant oceans and fisheries, engaging the general readership can be difficult.

  • Profile: Liu Lican

    Liu Lican
    Tuesday, April 15, 2014

    Liu Lican is the Co-founder and Programs Director in the Greenovation Hub, a Chinese grassroots NGO focusing on environmental protection and innovation. He also serves as project coordinator of Internews’ Earth Journalism Network and helped develop two reporting toolkits, “Environmental Health and Climate Change” and “Global Trade Reporting: New Trends in Africa-China-Western Countries Economic Integration – Fair Timber Trade as an Example.” His most recent book, “The Sick Villages in a Strong State,” is the first book in Chinese that reveals the so-called “cancer village” problem in China.