A legacy assessment of Internews’ health journalism program in Kenya and its impact on the media, the public health sector and the audience.
In 2003 a staggering 700 people were dying as a result of HIV complications in Kenya every day. Acquired immunodeficiency syndrome (AIDS) was a disease of crisis proportions, still characterized at the time by secrecy and fear, rumor and myth, and sensational stories and misleading information.
2003 was also the year that Internews launched its USAID-funded health journalism program in Kenya. The aim: to create a more supportive social environment to prevent and mitigate the impact of HIV and AIDS, by working with the media to ensure more enlightened and informed media coverage of the disease and other health areas.
Nine years later, from May-June 2012, Internews conducted a legacy assessment of its work to gauge insight into the impact of the media project aimed at improving the health of Kenyans, presented here in this report.