Journalists need to understand the connection between language use and social reality. It is sensible and professional to do so. If we use language that seeks to ‘negate’ or ‘erase’ women from language, it invariably perpetuates gender inequalities.

This booklet is an effort to share some ideas and available best practices with the hope that it will help us become more gender-sensitive journalists. This guidebook makes no attempt to abolish words or alter established texts but seeks to promote equality in the use of language and proposes proactive consideration of professional alternatives to foster creative and persuasive use of language equity, in a fair and inclusive manner.