Complex, scientific information is released to the public.

Without informed journalism:
- Rumors or misinformation easily enter the public sphere
- Confusion abounds in public
- Warnings and safeguards that should have been absorbed by key populations are not received
The result is: Positive health outcomes are diminished.

With informed journalism:
- Local journalists prepare, reading and understanding the science of the study
- Local journalists decipher the study results in clear language that reaches affected communities
- Follow-up coverage includes experts providing practical guidance
The result is: Positive health outcomes are realized.