Sustainability

news

Summit Snapshot 19:DC: How Vital Ad Financing is to a Robust Fourth Estate – Brand Safety and a Future for News Gathering & Reporting

July 25, 2019
Digital Advertising Alliance

Big Idea: Brand aversion to controversy in the digital realm has had the effect of steering ads away from hard news content – even as consumer attention is drawn to such content. The ramifications – on journalism and beyond – is alarming.