In this video, Internews President and CEO Jeanne Bourgault talks about the impact local trusted media can have on communities.
"I’m a true believer in the power of news and information to really make a profound difference in this world, to advance social progress, to advance economic development, to promote more healthy societies," says Bourgault. "But what I love about our work is that it’s not just that. I also think it’s fun. I see joy. It brings joy to the communities in which we work."
"We’re really good at working in places like South Sudan or the tribal areas of Pakistan to bring information and really good content to people who just don’t have access to anything like that and it really changes their lives."
Gaining and keeping the trust of the audience is crucial for media outlets says Bourgault, citing an Internews-supported news agency in Ukraine as an example.
"Hromadske.tv gained trust by being the only media outlet in Ukraine to go out on the Maidan and report, 24 hours a day, every day with their cameras exactly what was happening at the protests. No other news outlet was doing that. And they got trust, which is very difficult to do. So much so that they actually were funding a lot of their work through individual contributions from Ukrainians who, that news was so important to them, that coverage was so important to them, they sent donations to support that news outlet."