Internews is dedicated to supporting journalists and promoting healthy information ecosystems. We are excited to announce this specialized social media and audience engagement training “Managing Social Media Campaigns” tailored for journalists who have been part of the Enquire project.
Why Social Media?
Social media is an important extension and complement to traditional communications, advocacy and public relations. It offers significant strategic opportunities for journalists and media organizations to increase their visibility and credibility, maximize the reach of influential content, and enhance their audience engagement. Through strategic engagement, journalists can also play a key role in encouraging dialogue and audience participation, contributing to ongoing problem-solving and promoting accountability in the digital realm.
Objectives:
- Improve journalists’ Capacity, Competence, and Knowledge in communication-related tasks
- Refine journalists’ Thematic and Methodological approaches to communication activities
- Strengthen journalists’ Organizational and Institutional capacities.
Themes and Topics:
- Audience Segmentation and Metric Analysis
- Context, Tone, and Influencing Strategies
- Impact Analysis and Interaction Indicators
- Content Creation for Social Media Platforms
- Managing Misinformation and Disinformation
- Web Content and Search Engine optimization (SEO)
- Working with the Algorithm
- Communications Strategy (focus on social media)
- Practical Applications in professional setting
Date & Time: The above topics will be scheduled over eight weeks, of two weekly sessions, starting March 15, 2024. All workshops will take place on Zoom. Sessions will be scheduled based on the availability of participants and the trainer.
Eligibility:
Journalists who have participated in previous Enquire activities and trainings from Lebanon, Iraq and Sudan are invited to apply for this training.
Participants must commit to attending and engaging with all workshops to obtain a completion certificate.
Part of this project involves using the skills acquired in training through volunteer work. Participating in this course means that I am interested in volunteering for 20 hours per week, for a period of three months (6-7-8), with a civil society organization working on religious freedoms or human rights, with Internews covering an honorarium.
Deadline for application: March 4th 2024, by 00:00 Beirut time.
Link for applications: https://forms.gle/KXusyFs8Ubo4Lt98A
Each participant will receive compensation to cover internet costs amounting to $150 upon completion of the training.
Training sessions and materials will be in Arabic.