- National Survey on Perception of Media in Moldova: This survey measures how well media consumers understand media content, whether journalists and media outlets provide professional content, and the level of knowledge among different target groups on issues such as propaganda and misinformation. Available in Romanian and Russian (and coming soon - English).
Internews works worldwide to ensure access to trusted and quality information. In 2017 Internews began a new project in the Republic of Moldova called “Media Enabling Democracy, Inclusion and Accountability in Moldova” (MEDIA-M), funded by USAID for a period of five years. This program aims to promote the development of an independent, professional media that gives citizens access to a variety of perspectives, and to create a media sector that is more resilient to political and financial pressures.
A significant portion of local media outlets prioritize subjective, Chisinau-focused political stories over balanced and objective coverage of regionally-focused issues that relate to daily life. Independent journalists have trouble meeting audience needs due to inadequate professionalism, underdeveloped and outdated technical skills (particularly in investigative and multimedia/convergent journalism), and chronic financial concerns due to an economic downturn and politically constrained advertising market. Even though 51% of Moldovans access online news daily, many newsrooms don’t have the funds to upgrade platforms to support engaging, interactive content. Generally, people face fake news, manipulation by the media, and propaganda.
MEDIA-M is planning to work with a number of independent media outlets to help them increase the quality of their content across a variety of traditional and digital platforms in rural and urban areas, and to create a more informed citizenry that understands the value of fact-based, credible journalism. By focusing on the supply of and demand for objective information, MEDIA-M will strengthen the ability of independent media to fulfill its role as a watchdog over the government and serve as a space for citizens to engage in public policy dialogue. In addition, MEDIA-M will focus on the legal enabling environment to reinforce existing protections for freedom of speech, facilitate better implementation of laws, and advocate for media sector legal frameworks in accordance with international norms.
Our major partners in this program are Freedom House and the Independent Journalism Center-Moldova.