Balkan Media Assistance Program: A case study in locally-led development

This case study highlights the achievements of the Balkan Media Assistance Program (BMAP) made possible by the project’s use of such locally-led development enabling tools as engaging in co-design and relying on local expertise during the planning and implementation phases of the project.

Highlights from this case study include:

  • Creating an environment where local media outlets served in leadership roles, identifying the areas of focus and designing the project’s activities through a collaborative co-design process empowered them to implement solutions that met their specific needs and that were sustainable over the long-term.
  • Relying on local expertise and knowledge promoted trust building and resulted in more impactful results given that region and country-specific experts had a greater understanding of the local context ensuring the relevance of their support.
  • To facilitate the scaling of these types of outcomes, BMAP also acted as a facilitator, building trust and cooperation between different media stakeholders in the region, allowing knowledge to be shared sustainably, an essential step for lasting change.