Simplifying Success

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An Ecosystem Initiative for Improving the Financial Sustainability of Independent Digital News Media in Restricted Markets

This report aims to progress the media development sector’s work towards the financial sustainability of independent news media. It proposes a new ecosystem-level framework for categorising media outlets, measuring their performance and making them more resilient to their obstacles in reaching and generating income from audiences and businesses.

The proposed framework is intended for use by media development implementers (such as Internews), media outlets, donors, technologists and research partners.