Chayka.lv is an independent media outlet established in 2019 that provides free, high-quality, politically neutral information to the Russian-speaking community of the Latvian city of Daugavpils, including news, entertainment, human-interest and other factual content. It started as pages on the Facebook and OK.ru social media platforms, then an online news portal, before expanding to other platforms including Instagram, VK, Telegram, and YouTube.
It has been supported to develop its journalistic capacity, expand its audience and progress towards financial sustainability by Internews’ project Supporting Independent Media in the Baltics Action (SIMBA), which was funded by the US Department of Human Rights and Labor between 2019 and 2022.
In August 2021, Internews commissioned the Market Research Center to conduct a detailed research study into Chayka.lv’s impact on the media landscape of Daugavpils. This report is the product of that study, and highlights how Chayka.lv was the city’s third most popular Russian-language media outlet at the time of writing, that survey respondent’s viewed Chayka.lv as the only politically neutral source of information in Daugavpils, that it has a significant female following and that Internews’ support correlates with growth and expansion.