Call for Applications: Media Program in Armenia Content Production Grants

Funder: Internews 
Prime Funder: United States Agency for International Development (USAID)
Funder Project Name: Media Program in Armenia (MPA)
Announcement Type: Initial
Assistance Listing Number:  98.001 
Open to: All independent media outlets registered in Armenia that DO NOT have ongoing MPA funding for content production at the time of this announcement. Individuals are not eligible to apply for this opportunity.
Grant amount for media outlets: 1,900,000 -7,900,000 AMD  
Total amount expected to be disbursed under this call: 55,300,000 AMD
Application submission deadline: June 24, 2024, at 18:00 Yerevan time
Duration: Up to 12 months. (Please note that the beginning of the project is scheduled for July 2024)

Internews aims to issue up to seven grants under this funding opportunity, including three awards to regional media outlets. The applications of regional/local media outlets will be evaluated separately from national media organizations to ensure equal opportunities for all media.

Objective of the Call

Internews in Armenia is announcing an open call for grants for media outlets to create quality media content on topics of public interest.

Topics, recommendations, and conditions

Applicants are encouraged to propose projects on various topics of public interest providing solid justification on the importance of increased professional media coverage of these topics. Applicants may reference Internews’ Freedom of Expression and Media Consumption Research (FEMCR) or other recent studies on public opinion in Armenia. Program proposals should include innovative elements to diversify and enhance the media outlet’s current production scope and should aim to produce content that offers thematic diversity, versatile coverage, and an ethical perspective on issues faced by vulnerable individuals.

Among other thematic priorities, Internews encourages projects that focus on the following issues:
  • Security (including food, energy, and economic security);
  • The environment and climate change;
  • Health/wellbeing;
  • Social issues; and
  • Human rights, including the rights of minority groups.

Internews encourages applicants to include the issues of marginalized groups, including youth and displaced persons in their content production, as well as involve representatives of those groups in their work when relevant. The Media Program in Armenia actively promotes content that ensures gender equality and social inclusion (GESI) and recognizes the importance of addressing gender disparities and ensuring that media content is respectful and inclusive.

What kinds of costs can the grant cover?

The budget will be thoroughly reviewed to ensure it is proportional and reasonable. The grants should be used to expand the media outlet’s coverage to new content areas or formats or support the scaling-up and improvement of existing content. Funds cannot be used to cover any ongoing administrative expenses of the applicant.

Cost share – 5%

The applicants are requested to provide a 5% cost share.

The applicant’s cost share under this award may include project costs incurred by the applicant from its own funds, or project costs financed with cash, services, or property contributed or donated to them from other non-U.S. Government sources. The cost share contributions, both cash and in-kind, must be verifiable from the applicant’s records and not be included as cost share contributions for any other U.S. Government (USG)-assisted program.

Indirect costs:

The applicant may include de minimis 10% (§ 200.414 Indirect (F&A) costs) of the Modified Total Direct Costs (MTDC.)

How will the applications be evaluated?

The project proposal will be reviewed and evaluated by a Selection Committee.

The timeline is as follows:

  1. Selection committee evaluation
  2. Selection committee discussion and final selection
  3. Submission for donor approval.

The Selection Committee may point out problematic aspects of the submitted proposals as needed and offer
suggestions for revisions during the selection process. Once the applicant has finalized the proposal in accordance with the Selection Committee’s suggestions and the Committee has accepted that proposal, it will be submitted to the
donor for approval.

Applicants are encouraged to demonstrate a commitment to sustainability and cost-effectiveness in their proposed projects as these factors will be integral to the selection process.

The following criteria will be used:

1. Applicant’s capacity (20%)

  • Does the organization have previous experience in project management?
  • Does the staff presented in the application have the relevant capacity?
  • Does the organization have previous relevant experience in preparing similar content and products?
    (Applicants should provide links in the relevant section of the application).

2. Production plan: importance and quality of the proposed project (15%)

  • What makes the project unique and distinct?
  • How do you ensure inclusion and a gender-sensitive approach in selecting the stories and people featured in the stories?
  • How do you plan to effectively use multimedia and interactive elements?

3. Impact: reaching audiences (20%)

  • What is the potential for actively engaging a broader audience than such content currently reaches, including
    marginalized and/or less informed audience groups?
  • How will the audience be engaged? What new and creative methods will be used?
  • How will the content be disseminated and promoted?

4. Budget (15%)

  • What resources will the organization need to implement the project?
  • How reasonable is the proposed budget?
    The following aspects will be considered: the proportionality and reasonability, number, and complexity of the content to be produced, as well as the duration of the project.

5. Sustainability (10%)

  • What makes the project sustainable?

6. Ethical standards and transparency (10%)

  • Is the organization part of any self-regulatory body?
  • Does it have a Code of Ethics?
    The code of ethics will be reviewed by the Media Ethics Observatory (MEO).
  • Is the organization transparent about its ownership and financial sources, including information about other donors that are currently supporting the applicant?

7. Innovation (5%)

  • How is the proposed project new and/or innovative for the applicant media outlet and its audience?

8. Previous experience (5%)

  • The Selection committee members will evaluate their own previous experience of cooperation with the media outlet.

Subgrants awarded as a result of this RFA will include programmatic and financial reporting requirements. Narrative and financial reports will be submitted,  on a monthly or quarterly basis as outlined in award agreements.

Subgrant Administration

The following regulations and provisions, at minimum, will apply to subawards issued as a result of this RFA.

Other benefits available to the recipients

Training, guidance, consultations, and expertise for content grant recipients
Media Initiatives Center (MIC) will provide on-demand and ad-hoc tailored consulting and mentoring to the selected applicants across all content grants throughout their projects’ lifespan on storytelling, ethical standards, tools, and techniques.

Financial support for content production will be paired with compulsory training and consulting sessions
on reaching a wider audience with the assistance of Internews’ Distribution and Engagement specialist.

How to submit the application

All applications must meet the following requirements:

  • The application form should be submitted in Armenian or English.
    Supporting documents (i.e. Certificate of registration, CVs, etc.) can be in Armenian if the English versions are not available.
  • All applications must be submitted by June 24, at 18:00 Yerevan time.
  • Late applications will not be considered.
  • All applications must be completed and submitted using the designated Application form.
  • All applications must include a detailed budget using the provided Budget Template (Annex 1). Provide an estimate of engaged personnel, supplies, and other direct costs essential for production. Any applications not using the designated budget form will be disqualified.
  • Attach CVs.
  • Applicants must be registered in Armenia. Please send a scanned certificate of registration as Annex 2. A portfolio of previous relevant work (in the form of links) is required in the application form.
  • Application and additional documentation must be submitted to Monika Mughdusyan via emailat

      [email protected] with the subject line “Content grant_Name of the organization”


On Friday, June 14, at 15:00, Internews in Armenia and MIC will organize an online info-session during which all interested parties can ask any questions they may have related to the grant announcement. Interested applicants can join the meeting via the following link.

Internews will organize a workshop on grant proposal writing in June. For more details follow our Facebook page.

Award Notification and Responses:

All applications submitted will be acknowledged within two (2) business days with a note specifying the documents submitted.
The applicant is responsible for ensuring and confirming that the emails comprising the application are received by the Internews representatives indicated in the summary above.

Successful applicant(s) will be notified of selection within thirty (30) business days following the deadline for submission of applications.

The successful applicant(s) must confirm the  acceptance of the selection within five (5) business days of selection notification, or the selection will be withdrawn due to a lack of response and offered to the next most qualified applicant.

Once selection is finalized, unsuccessful applicants will be notified accordingly.

Applicants are free to contact Internews to request feedback after award decisions have been made.

The notice of selection of the application is not to be construed as a subgrant award. Once the selection is confirmed, a final subgrant agreement will be negotiated and signed with the successful applicant, subject to prime funder approval, environmental clearances, and successful vetting of eligibility.

UEI Number

Prior to receiving any subgrant, selected applicants must have a Unique Entity Identifier (EUI) number assigned by A UEI number is free and may be obtained from the website

The delay in receiving a UEI after submitting an application can vary widely; it is recommended that applicants start the process as early as possible.

What is the Media Program in Armenia?

Armenia has a vibrant media ecosystem that nevertheless faces serious challenges. Resource-strapped public interest media struggle to consistently produce high-quality coverage that reaches broad audiences, including youth, minorities, and residents of rural areas. Few independent media outlets in Armenia are financially viable, which poses a threat to their long-term sustainability.

The USAID-funded Media Program in Armenia aims to strengthen the integrity of the information space in the country.

Implemented by Internews in Armenia and its partners, Media Initiatives Center (MIC), Yerevan Press Club (YPC), and Zinc Network, the program will enhance journalistic standards, catalyze the financial viability of public interest media, and foster an enabling environment for a society that is more resilient to disinformation.